VPrint provides the users with a powerful variable data print (VDP) engine for delivering personalized communications. The workflow begins with the user selecting an artwork template, specifying the areas that are variable and either uploading their data file or use a previous list. Alternatively through seamless integration with data vendors such as AccuData and USAData the user can purchase a list online and apply that data.

Through the OPS rule engine users can specify advanced data rules that control the messaging each recipient receives. Items such as text, images & background can be swapped based upon criteria such as age, sex, income or location for example. Files can be output into a range of formats including Optimized PDF and industry standard PPML. Through OPS' support JDF files can be automatically dropped in to existing workflow application for a hands free process.