The VWeb workflow begins with the user selecting a print or web artwork template (or creating one from scratch using GroupCanvas). After specifying the areas that are variable, the user uploads the data file. VWeb then maps the fields on the artwork to the fields in the file.

Through VWeb rules engine, different images or text can be inserted automatically, depending upon criteria such as gender, location or purchasing history. The user is then presented with the final print or HTML page for proofing. Printed files can be output in industry standard PPML, optimized PDF and other formats.

TheOPS SmartCampaigns- Drip Marketing, is designed to allow your clients to put their marketing campaigns on autopilot. Users can create and deliver multi-touch, multi-layered marketing campaigns that intelligently and automatically reach out to their leads, prospects and customers.

• Create campaigns that deliver multiple emails, print or SMS over time.
• If recipients opened an email, automatically send them a different template than those that did not open. Move recipients between campaigns based on their interaction with your messages.
• Add additional recipients to campaigns at any stage.
• Control the touch where each additional recipient begins.
• Email or SMS notifications can be sent to individuals such as sales reps notifying them of prospects activities.
• Advanced reporting capabilities allow users to drilldown to an individual user level, touch or activity.

The typical process for cross media campaigns involves artwork creation, adding data, specifying data/content/layout rules, launching the campaign , learning what worked and what didn't and finally launching a new campaign based upon what we have learned.

The problem with this approach is that we only find out what did and didn't work after the campaign is complete, thereby missing opportunities. We thought to ourselves there had to be a better way. This is why we developed OPS SmartCampaigns.

OPS SmartCampaigns enables you to create a variety of artwork/content/ images/promotions and serve them all up to a pre-set sample group, then OPS will then monitor in real-time which of these variations is having the most success and then supply the most successful variation to the remaining bulk of the recipients. The process is called multi-variant but the results have never been able to be applied in real-time until now.

OPS SmartCampaigns applies the knowledge that may have taken 5 or 6 campaigns to build up in to one single campaign effort. The effect grows exponentially once you go beyond single-touch in to multi-touch as each touch is an opportunity for OPS SmartCampaigns to keep refining.

• Create a single test campaign that can serve up different content to trial recipients. Users can test different styles, colors, layouts or content and view the results on a single screen.
• Launch full campaigns with multiple offerings and watch while SmartCampaigns monitors results and adjusts which styles are delivered based success rates.
• SmartCampaigns optimizes campaigns in real-time.